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Quitting isn’t failure or giving up, it’s strategy. To better understand how neuroscience and behavior shape our ability to let go, pre-order Dr. McLaughlin and co-author Joe De Sena’s upcoming book, Why We Quit. Subscribe for exclusive insights, tools for behavior change, and updates on Dr. McLaughlin’s research in partnership with Rutgers University.

 

Take the quiz and learn more about how your own ingrained strategies work to your benefit or your disadvantage.

 

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Five Factors

The big 5 factors that lay within your control. How to ensure your "quitting strategy" is a winner.

The American Psychological Association defines willpower as the ability to resist immediate urges so that long-term goals can be met, unwanted traits replaced and challenges are handled rationally, not emotionally.
Avoidance as a broad coping mechanism to steer clear of unpleasant thoughts, feelings, or situations. Procrastination, however, is a specific type of avoidance where one voluntarily delays a specific task, even knowing it can lead to bad outcomes.
Pivoting is the ability to distinguish between tasks that must be attended to immediately, postponed, or abandoned completely. It’s a skill set worth developing, and it’s useful in all areas of life.
Reframing is a technique used in business, psychology, communication, and software engineering. It is a useful tool, and one could argue it has been around since ancient times.
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