Quitting isn’t failure or giving up, it’s strategy. To better understand how neuroscience and behavior shape our ability to let go, pre-order Dr. McLaughlin and co-author Joe De Sena’s upcoming book, Why We Quit. Subscribe for exclusive insights, tools for behavior change, and updates on Dr. McLaughlin’s research in partnership with Rutgers University.
Take the quiz and learn more about how your own ingrained strategies work to your benefit or your disadvantage.

Five Factors
The big 5 factors that lay within your control. How to ensure your "quitting strategy" is a winner.
